Hi, I’m Aisha! I tell stories about the business of internet culture.

I work on the communications team at Reddit.

I previously led public relations at Night, where I told stories about the world’s top YouTube, TikTok, Instagram and Twitch creators.

Before that I was Bloomberg’s first-ever creator economy reporter, where I broke news on the leading social platforms, content creators and startups on the internet. My stories reached millions of readers online, in print magazines and on television.

I live in Los Angeles, where I have a front-row seat to how the internet is shaping business, culture and society.