Hi, I’m Aisha! I tell stories about the business of online influence.

I currently lead public relations at Night, the next-generation talent management company behind the world’s top social media creators. I share the inside story of how YouTube, TikTok, Instagram, and Twitch creators are building their businesses.

Before that, I was Bloomberg’s first-ever creator economy reporter, where I broke news on some of the leading startups, influencer agencies, and social platforms in the space. My stories reached millions of people online, in print magazines, and on television.

I live in Los Angeles, where I have a front-row seat to how the internet is reshaping pop culture, entertainment, and business.