Hi, I’m Aisha!

A writer, journalist and storyteller.

I'm currently a reporter for Bloomberg News covering the creator economy, from the creators that make viral content to the platforms that pay them, including YouTube, Instagram and TikTok. You can find my stories on the web, print, radio or TV.

I used to write for a digital media startup and before that I was a management consultant for EY, helping businesses communicate with their employees, partners and customers.